DexaFit West Houston
Health & Performance Marketing · Social Media · Digital Content
I created ongoing digital content for DexaFit West Houston, translating complex health, fitness, and performance concepts into accessible, engaging social media content.
The content focused on areas including DEXA body composition testing, VO₂ Max, resting metabolic rate, DNA testing, 3D body scanning, red light therapy, fitness, and longevity.
The Challenge
Health and performance testing can involve complex metrics and concepts that aren't always easy for a general audience to understand.
The goal was to create content that could educate, engage, and encourage potential clients to learn more about their health and performance, while maintaining a consistent visual identity across social media.
The Approach
I developed educational and promotional content that broke down complex topics into concise, visually engaging social posts and short-form content. This included:
Education
Explaining testing, metrics, and health concepts in accessible language.
Engagement
Creating relatable topics designed to encourage people to stop, read, and share.
Promotion
Highlighting DexaFit's testing services and helping potential clients understand what each assessment can tell them.
